What is Social Media Marketing
Social Media Marketing is the marketing technique, which has become an integral part of marketing in today’s world. It is now firmly within the grasp of most leading marketers, and social media tools are being scrutinized, categorized and ultimately, optimized by most of the people. It basically includes promoting a website/person/product/service over popular and effective social media platforms such as Facebook, Twitter, Google Plus, MySpace, Youtube, LinkedIn, etc. If you want to grow your business with the help of some more websites, you can promote business over social bookmarking sites which include Del.icio.us, Digg, Stumble upon, Tumblr etc.
Social Media Marketing is a part of search engine marketing and is a great medium to drive target traffic from niche industry. It drives traffic from social media sites rather than search engines. But, you should be aware that improved search ranking is also beneficial for SMO. It is considered a positive part when we do ORM for a company, brand or service.
The techniques involved with SEO are not the same as in social media. In social media, our main concern is to become visible in front of other users and offer some sort of things. So, nowadays apart from SEO, we have to implement and manage social media Optimization(SMO) services for our business in order to increase visibility in these new and challenging environments.